Posters that positively purr
Posters that purr will form part of a new €500,000 advertising campaign for cat food Whiskas.
Posters that purr will form part of a new ���500,000 advertising campaign for cat food Whiskas.
The campaign by Masterfoods, which makes the cat food, will start with television ads tomorrow and will include in-store displays and posters with a purring sound chip.
The Whiskas range has also been given “more contemporary packaging'‘, according to Masterfoods.
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine