Posters that positively purr

Posters that purr will form part of a new €500,000 advertising campaign for cat food Whiskas.

16th July, 2005

Posters that purr will form part of a new ���500,000 advertising campaign for cat food Whiskas.

The campaign by Masterfoods, which makes the cat food, will start with television ads tomorrow and will include in-store displays and posters with a purring sound chip.

The Whiskas range has also been given “more contemporary packaging'‘, according to Masterfoods.

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