Posters that positively purr

Posters that purr will form part of a new ���500,000 advertising campaign for cat food Whiskas.

The campaign by Masterfoods, which makes the cat food, will start with television ads tomorrow and will include in-store displays and posters with a purring sound chip.

The Whiskas range has also been given “more contemporary packaging'‘, according to Masterfoods.

More than 35,000 Irish cat owners will receive personalised mail about the campaign.