Post-Rihanna, Nivea goes for growth

The maker of the world-famous skin-care brand is going back to family values after ditching its former advertising star Rihanna for being "too sexy".

2nd January, 2013
Rihanna: "too sexy" for Nivea

He has discarded Rihanna, yet a year after joining Nivea skin-cream maker Beiersdorf, Chief Executive Officer Stefan Heidenreich is still wooing investors.

The CEO, who in August branded the singer too sexy to be the face of Nivea, has presided over a 41 percent jump in a share price that had barely trodden water in the four years prior to his arrival.

Under Heidenreich’s leadership, the Hamburg-based company has twice raised its forecast for sales, which...

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