Populist approach pays off for Q102

The latest audience figures confirm that Dublin’s Q102 has made it to the big league, writes Catherine O’Mahony

28th May, 2011

It is a rule at Dublin’s Q102 that DJs never make a fuss over the year a particular song was released. If they blurt it out by mistake, questions are asked.

‘‘Nobody wants a mirror held up to them,” said Scott Williams, the chief executive of the UTV-owned music station. ‘‘We all just want to hear our favourite songs.”

This kindly approach to its audience typifies Q102....

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