Thursday April 9, 2020

Populist approach pays off for Q102

The latest audience figures confirm that Dublin’s Q102 has made it to the big league, writes Catherine O’Mahony

28th May, 2011

It is a rule at Dublin’s Q102 that DJs never make a fuss over the year a particular song was released. If they blurt it out by mistake, questions are asked.

‘‘Nobody wants a mirror held up to them,” said Scott Williams, the chief executive of the UTV-owned music station. ‘‘We all just want to hear our favourite songs.”

This kindly approach to its audience typifies Q102....

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 3 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago