Businesses and brands have quickly cottoned to the benefits of pop-up shops, such as for testing products, or potential locations for more permanent outlets. They do away with the need to commit to long-term leases and they allow brands to build awareness as well as giving fledgling start-ups a chance to get off the ground.
To that end, Popertee is a new Irish company specialising in matching potential pop-up locations with businesses. Set up by...
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