Over many years, the Red C tracking polls for *The Sunday Business Post* have clearly shown the value in analysis of voter behaviour over longer periods of time, rather than focusing on change from one poll to another.
The benefit to regular polling with tight controls is that we shouldn't really see big shifts in every poll, but rather should be interested in the underlying trend in the longer term over three or four polls....
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team