Words matter. That was the key message from Chris Murphy, the course director at the Belfast School of Art, at The Sunday Business Post's UX (user experience) masterclass.
''Words are often not considered in a UX plan. They establish the voice of the brand and its personality, Murphy told The Sunday Business Post.
''Clear instructions and clear words makes the journey much nicer for the user. Likewise, if you don't put thought into the words...
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