Most people will be aware of the ad for the Irish Society for the Prevention of Cruelty to Children (ISPCC) featuring a young boy who explains - between blows from a faceless adult - why he can't wait to grow up.
They may not be aware, however, of the impact it has had internationally.
Blinder, the Dublin-based production company behind it, won bronze at the Cannes Lion International Festival of Creativity last week.
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