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Why does Lyons Tea bother having a website?

6th September, 2008

Why does Lyons Tea bother having a website?

Or Club Orange? Or Tayto crisps? What is the point of having a website that is dull, boring and obviously there just to tick some marketer's commissioning checklist?

Moreover, who persuaded these companies that a bland website, with little interaction or usefulness about it, would help their brand?

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