Pints on Carlsberg at O2 gigs

Carlsberg has teamed up with Dublin's O2 arena for a new social media campaign, which allows fans to 'upgrade' their concert experience at the venue through Facebook. The campaign - aimed at impr

30th October, 2011
Dawn Allison, Carlsberg brand manager: 'We've already kicked off in terms of social media'

Carlsberg has teamed up with Dublin's O2 arena for a new social media campaign, which allows fans to 'upgrade' their concert experience at the venue through Facebook.

The campaign - aimed at improving consumer experience and sentiment - is part of a long-standing partnership between Carlsberg and Live Nation, which runs and owns the O2.

"Carlsberg has been the official beer of the O2 for a while, and this is an extension of that," said...

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