Pinergy turned onto pay-as-you-go market
A new energy firm is banking on a switch in consumers' mindset to drive growth, writes Emma Kennedy.
More than 4,000 Irish households have already signed up to a new Irish energy company that offers pay-as-you-go electricity.
Pinergy, which officially launched earlier this month with an ad campaign featuring Irish rugby star Paul O'Connell, is adding hundreds of new customers each week, according to its chief executive Enda Gunnell, a former partner at Mazars. "We have over 4,000 customers now, and pushing towards 5,000," he said. "And there's a healthy order book on top of that."
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