Tuesday September 29, 2020

Pigsback to invest €1 million in marketing

The daily deals website Pigsback will invest €1 million in marketing this year, over half of which will be ploughed into its online discounts arm, Pigsback Mega Deals.

30th June, 2012
2
Michael Dwyer, chief executive, Pigsback. Photo: Tony O'Shea

The daily deals website Pigsback will invest €1 million in marketing this year, over half of which will be ploughed into its online discounts arm, Pigsback Mega Deals.

The growing popularity of online deals in Ireland has given the company the confidence to invest, according to chief executive Michael Dwyer.

In 2010, Pigsback Mega Deals processed €1 million- worth of deals. Last year, that grew to €4 million, and this year it is expected to...

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