P&G faces close shave in new market

A new range of facial skincare products for men will be launched this week, writes Mark Clothier in Southfield, Michigan

5th June, 2010

After spending decades attracting women to products such as Olay skin cream, Procter & Gamble (P&G) is about to tell men they need pampering too.

This week, P&G is introducing products including a pre-shave thermal scrub, which it likens to a hot towel at the barbers, and a cooling after-shave moisturiser. The four products - selling for between $7 and $9 (€5 to €7) - make up the first skincare line aimed at...

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