Thursday February 27, 2020

P&G ad campaign to build loyalty

Consumer goods giant keen to inform public about company behind brands, writes Siobhan Brett.

16th March, 2014

The world's largest consumer goods company, Procter & Gamble, has launched a new campaign in Ireland in a bid to emphasise the value of research behind its brands - and to promote P&G as a consumer brand in and of itself.

The objective of the ''The P&G Effect campaign, ''is to increase trial of, and loyalty to, P&G brands by sharing the research and development behind each brand. Brands include Fairy, Oral-B, Ariel,...

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