Peugeot bets big on new model
Peugeot is next up to offer an all-new compact crossover model, writes Paul Healy.
This 2008 is an important car for Peugeot.
Not only is it the French manufacturer's first foray into the burgeoning compact SUV segment (and one that will be built globally at plants in France, South America and China), but if successful it could also be extremely profitable.
The executives who assembled in the Alsace region of France for the launch of the new car would not be drawn on quite how profitable, but any car that...
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