Wednesday April 8, 2020

Pepsi seen upping ad spend to match Coke

After a five-year focus on healthier drinks, PepsiCo may be set for an advertising splurge on core products

27th January, 2012
Pepsi brands on display

PepsiCo chief executive Indra Nooyi has taken over a coconut-water company, acquired a dairy in Russia and spent millions on a philanthropic marketing campaign.

Her next big investment has a more familiar name: Pepsi-Cola.

The world’s largest snack-food maker may boost the advertising and marketing budget for its namesake cola and other drinks by as much as $600 million, or 50 percent, to $1.7 billion when it announces the results of a yearlong business review...

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