Pepsi seen upping ad spend to match Coke
After a five-year focus on healthier drinks, PepsiCo may be set for an advertising splurge on core products
PepsiCo chief executive Indra Nooyi has taken over a coconut-water company, acquired a dairy in Russia and spent millions on a philanthropic marketing campaign.
Her next big investment has a more familiar name: Pepsi-Cola.
The world’s largest snack-food maker may boost the advertising and marketing budget for its namesake cola and other drinks by as much as $600 million, or 50 percent, to $1.7 billion when it announces the results of a yearlong business review...
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