Friday October 23, 2020

Pension ad targets younger market

A Dublin firm is running a quirky advertising campaign to encourage young professionals to start a pension.

30th October, 2010

A Dublin firm is running a quirky advertising campaign to encourage young professionals to start a pension.

Pax Asset Management’s campaign, entitled ‘We Love Pensions’, aims to raise awareness about pension issues among people aged 20 to 35.

The financial services company, which was founded two years ago by Conor MacHugh and John Wilkinson, said it hoped to ‘‘peel away some of the myths about pensions’’ and highlight the benefits of owning a...

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