Saturday August 8, 2020

Pat the Baker campaign

Jon Kenny, who came to fame as one half of D'Unbelievables, will play four characters in a new campaign for Pat the Baker.

27th August, 2005

Jon Kenny, who came to fame as one half of D'Unbelievables, will play four characters in a new campaign for Pat the Baker.

Devised and created through cooperation between Pat the Baker and Mindmap Communications, the ads took six months to plan, develop and research.

“Replacing the famous cartoon ad was never going to be an easy job, particularly as the ‘so fresh it's famous' jingle had huge recognition,” said Frank Neary, managing director of...

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