Packaging makeover for McVitie’s

McVitie’s Digestives – the biggest-selling digestive biscuit in Ireland – has had a packaging makeover.

10th May, 2008

McVitie’s Digestives – the biggest-selling digestive biscuit in Ireland – has had a packaging makeover.

The new image focuses on the health conscious market by highlighting the ‘‘wholesome qualities of the biscuit’’.

The packaging emphasises wheat content and that the biscuits are a good source of fibre and have no artificial flavours or colours. The products’ ingredients remain the same.

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