“Germans use the word wellness for so many things, even chewing gum. Everybody thinks they can use the term for their product. Brenner’s doesn’t like the word - we use the word spa,” says Barbel Gohner, PR director of Brenner’s Park Hotel & Spa in Baden-Baden, Germany. It is an unusual act of defiance.
‘‘Germans are not officially allowed to use the word ‘spa’ as it’s a...
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