Wednesday October 21, 2020

Outlook positive for sponsorship deals

Sponsorship is holding its own, as more and more deals are being announced - and for longer terms, writes Samantha McCaughren.

15th June, 2013
John Trainor, managing director of Onside Sponsorship: 'Domestic food brands are getting on board.' Photo: Feargal Ward

The number of sponsorship deals reported in Ireland for the first six months of the year is double the level seen in 2012, according to a new half-year study.

The average term of deals is also being extended, which is seen as another positive indicator for sponsorship.

Onside Sponsorship said in its six-month update that, on a global level, multiple sponsorship deals signed had set new records.

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