A report just published on the outdoor market by the poster specialist company, Poster Management Ltd (PML), shows that total advertising spend on outdoor advertising during the month of March 2005 was €8.7 million, up 9 per cent to 12 per cent over the same month in 2004.
The top spending brand was Guinness Draught with €524,000, followed by Smirnoff Vodka with a €329,000 spend. The third biggest spending brand during the month was Third World charity Trocaire with...
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