Outdoor ad market worth €194m in 2011

Despite a drop in market value of 10 per cent on 2010, the out-of-home (OOH) advertising market in Ireland was valued at €194.6 million last year.

29th January, 2012

Despite a drop in market value of 10 per cent on 2010, the out-of-home (OOH) advertising market in Ireland was valued at €194.6 million last year, based on display value at rate card, according to the latest review of out-of-home advertising by specialist in the area, PML Group.

Stiff competition and successive challenges in the world of advertising led to a difficult trading period in the fourth quarter of the year.

But fast-moving consumer goods advertising continued...

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