Monday November 30, 2020

O'Reilly comes out fighting in adverts battle with TV3

RTE's group commercial director is bullish about the new TV advertising scheme that has raised the hackles of its rival, writes Samantha McCaughren.

21st April, 2012
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Willie O'Reilly, group commercial director, RTE: 'We didn't say we'd start giving away advertising.' Photo: Tony O'Shea

RTE has been embroiled in several controversies which have put it at the centre of heated public debate in recent months, but another row is brewing at industry level. RTE has introduced a new television advertising scheme after an enforcement decision from the Competition Authority, following a complaint from TV3.

RTE's new group commercial director Willie O'Reilly, the former chief executive of radio station Today FM, has spent the past few months helping to draw...

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