Oracle targets social networking for CRM

Oracle has its sights set on the business potential offered by social networking. The global IT firm, which just recently launched the latest version of it’s CRM On Demand software - version 16 - has also developed a number of social CRM applications

21st March, 2009

Oracle has its sights set on the business potential offered by social networking. The global IT firm, which just recently launched the latest version of it’s CRM On Demand software - version 16 - has also developed a number of social CRM applications.

‘‘We know that, in the current challenging times, organisations are trying to get the maximum value for their customers that they can and CRM applications allow them to address their customers...

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