Optimism surrounding ad market

There are hopes that the Irish presidency of the EU and the G8 summit in the North will lead to growth, writes Samantha McCaughren.

17th February, 2013
Alan Cox, chief executive of Core Media. Photo: Tony O'Shea

Core Media, one of Ireland's largest ad agencies, has said there is "a sense of a fundamental shift in the air" with a return to growth in the ad market expected this year.

After five consecutive years of decline, Core believes the market will begin to reflect the stability and cautious growth being seen in the rest of the economy. "Overall, we forecast 0.7 per cent growth to a total of €698 million, but this...

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