Opinion: Online users are turned off by banner ads

Recent figures from the Internet Advertising Bureau in Britain show that banner ads have gone from being the dominant form of online advertising in 2002 to now only accounting for 22 per cent of the total online advertising spend.

9th August, 2008

Recent figures from the Internet Advertising Bureau in Britain show that banner ads have gone from being the dominant form of online advertising in 2002 to now only accounting for 22 per cent of the total online advertising spend.

People now have better things to be doing online than clicking on banner ads: typical click through rates have fallen to less than 0.2 per cent. Irish advertisers need to find more effective ways of reaching and engaging...

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