Opinion: Online users are turned off by banner ads

Recent figures from the Internet Advertising Bureau in Britain show that banner ads have gone from being the dominant form of online advertising in 2002 to now only accounting for 22 per cent of the total online advertising spend.

9th August, 2008

Recent figures from the Internet Advertising Bureau in Britain show that banner ads have gone from being the dominant form of online advertising in 2002 to now only accounting for 22 per cent of the total online advertising spend.

People now have better things to be doing online than clicking on banner ads: typical click through rates have fallen to less than 0.2 per cent. Irish advertisers need to find more effective ways of reaching and engaging...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 6 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 6 years ago