Only 6 per cent have no social media profile

Just 6 per cent of Irish people do not have at least one social media profile, according to the latest round of research by Carat.

8th June, 2014

Just 6 per cent of Irish people do not have at least one social media profile, according to the latest round of research by Carat.

This marks a decrease on 2013 (9 per cent) and 2012 (15 per cent). While the use of mainstream social networks continues to increase, there has been a decrease in posting activities across these platforms: Facebook, LinkedIn and Twitter.

The decrease in posting is not commensurate with the amount of time spent on social networks;...

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