Only 20 per cent of mobile apps are used regularly by Irish customers

Just one-fifth of all mobile apps downloaded in Ireland are used regularly, according to the latest research by agency Carat.

4th March, 2012

Just one-fifth of all mobile apps downloaded in Ireland are used regularly, according to the latest research by agency Carat.

The average number of apps downloaded by those surveyed by Carat was 19, with only four said to be used on a regular basis. The appetite for apps varies from category to category, according to the research.

Social networks, news sources and gaming apps were said to be the most popular. Half of respondents chose social...

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