Online world gets seats on the board

The social media revolution has ushered in a new era for big business, in which creative individuals will feature increasingly in top strategic positions. Linda Daly reports

3rd July, 2010

Social media and its influence on consumer trends is changing the world of work in ways hitherto unknown, according to a new report by IT and management consultancy firm BearingPoint.

New rules of customer service are changing traditional management roles, BearingPoint’s ‘Next Generation Customer Management’ report has found.

In the years ahead, it has predicted that niche roles such as artistic director and social media director will become the norm, rather...

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