Online shop gets dressed for success
Laura Craig always wanted to work in fashion retail, but was concerned about the challenges facing the sector.
**What it does:** online clothes store
**Why it works:** "From the beginning, we needed to step back and decide what kind of site we wanted to be. During market research, everybody I spoke with kept bringing up Topshop and Asos, but it occurred to me that there weren't any good Irish-founded online shops." - Laura Craig, founder
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