Sunday November 29, 2020

Online parody creators are now laughing all the way to the bank

The past year saw a breakthrough for parody and homage videos in Ireland, as well as original artists reaping commercial benefits, thanks to YouTube’s payment model.

Emmet Ryan

Technology Correspondent

@emmetjryan
21st December, 2013

The past year saw a breakthrough for parody and homage videos in Ireland, as well as original artists reaping commercial benefits, thanks to YouTube’s payment model.

Avicii’s Wake Me Up was the third-most popular music video in Ireland in 2013 according to the video-sharing site, but a cover version of the same song by students at Coláiste Lurgan in Galway was the tenth most-viewed.

Artists like Avicii can opt to...

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