The past year saw a breakthrough for parody and homage videos in Ireland, as well as original artists reaping commercial benefits, thanks to YouTube’s payment model.
Avicii’s Wake Me Up was the third-most popular music video in Ireland in 2013 according to the video-sharing site, but a cover version of the same song by students at Coláiste Lurgan in Galway was the tenth most-viewed.
Artists like Avicii can opt to...
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