Online parody creators are now laughing all the way to the bank

The past year saw a breakthrough for parody and homage videos in Ireland, as well as original artists reaping commercial benefits, thanks to YouTube’s payment model.

The past year saw a breakthrough for parody and homage videos in Ireland, as well as original artists reaping commercial benefits, thanks to YouTube’s payment model.

Avicii’s Wake Me Up was the third-most popular music video in Ireland in 2013 according to the video-sharing site, but a cover version of the same song by students at Coláiste Lurgan in Galway was the tenth most-viewed.

Artists like Avicii can opt to monetise these cover ...