Online jeweller aims to be king of diamonds
When diamond dealer Peter Fitzpatrick re-branded his business as Bespoke Diamonds last year, his aim was to make potential customers more aware of what the business offered.
**What it does:** What it does: appointment-only diamond jewellery service
**Why it works:** Seeing the huge markup traditional jewellers charge for engagement rings, I saw an opportunity to do things a bit differently at a reduced cost. If I can offer a better personalised service at a better price, I think it's a win-win for both the business and customers. - **Peter Fitzpatrick,** owner, Bespoke Diamonds
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