Online betting site plays to its social strengths

BragBet has developed an online social betting site that allows groups of friends relying on each others' football knowledge to place bets on matches.

Phil Riordan, chief executive, BragBet: 'We have built a product with social aspects at its core'. Photo: Tony O'Shea

BragBet

**What it does:** team betting social networking site

**Why it works:** "Lots of traditional bookmakers moved into the online business but they haven't built a product that is social from the core up. That is what we have done. We have built a product with social aspects at its core and with betting as its by-product."

*Phil Riordan, chief executive, BragBet*

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A new Irish company, BragBet, has developed an online social ...