Online and on form

How the internet has changed the face of advertising and its implications were the topics of discussion at the annual Sunday Business Post Digital Summit, writes Siobhán Brett.

31st March, 2012
Online and on form
Jonathan Forrest, managing director, Cybercom, and Eamonn Carey, EMEA director of Kiip. Photo: Johnny Mooney

Clicks and impressions, social media, mobile money and consumer engagement - these themes and more were explored as part of the annual *Sunday Business Post* Digital Media and Marketing Summit which took place last Thursday.

More than 25 expert speakers, Irish and international, addressed 500 delegates at Croke Park, sharing insight and generating lively debate on all aspects of digital marketing.

"I firmly believe this is the best time to be in marketing and advertising," said Jonathan...

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