Online advertising ‘must raise bar’

Online advertising needs to grow up and make it easier for clients to compare its effects with offline media if it is to develop as a mass marketing tool, according to Ed Ling, a British digital marketing expert who will speak at the upcoming New Med

14th October, 2006

Online advertising needs to grow up and make it easier for clients to compare its effects with offline media if it is to develop as a mass marketing tool, according to Ed Ling, a British digital marketing expert who will speak at the upcoming New Media Forum event in Dublin.

Ling, strategic development director at iLevel, one of the largest and longest established digital agencies in London, said traditional advertising had developed some ‘‘good old-fashioned...

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