Online adspend surges 20.5%

Online advertising is now worth €65 million after 20.5 per cent growth this year, according to a new report

11th November, 2011

Irish online advertising spend grew 20.5 per cent to €65 million in the first half of 2011 according to a bi-annual study from [IAB Ireland](http://iabireland.ie/) and [PwC](http://www.pwc.com/ie/en).

Spend on other media in the first half of 2011 was valued by Nielsen at €443.4 million,a drop of 1.5 per cent.

On this measure, online spend accounted for 13 per cent of the advertising market and ranked third after press and...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago