Roughly one in four people currently watching analogue TV say they will stop watching TV as a result of the imminent digital switchover, according to this month's Pulse survey by Carat Ireland.
This most recent round of research, conducted late last month, focused on the outlook of households still receiving their TV signal via aerial. The switch from analogue to digital terrestrial television (DTT) is taking place on October 24.
Nearly two-thirds (65 per cent) of...
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