As the big names in traditional software take their products to the cloud, does it really mean the end of software as we know it? Ian Campbell talks to the company that got the ball rolling

6th March, 2010

The self-proclaimed ambition of Salesforce - to rid the world of software - may be more bluster than substance, particularly as the CRM specialist uses software in the cloud. But there is no doubt that the company started a trickle that has turned into a wave.

Its pioneering product was a customer relationship management (CRM) solution that empowered businesses of all sizes to better engage with sales prospects and existing clients without the cost or...

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