On Board targets outdoor pursuits niche

A new outdoor pursuits shop has opened off Grafton Street in Dublin to target a gap in the market for fashionable clothing brands for young sailors, surfers and snowboarders.

20th May, 2006

A new outdoor pursuits shop has opened off Grafton Street in Dublin to target a gap in the market for fashionable clothing brands for young sailors, surfers and snowboarders.

On Board, which is run by Dublin sisters Jilly, 28, and Amy Hamilton, 23, opened in the Creation Arcade earlier this month. ‘‘My family grew up with sailing and watersports and we always wanted to buy brands like Slam at home, but we were always stuck...

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