Thursday February 27, 2020

Old hands tell start-ups how to Propel themselves forward

The Propel programme heard from a panel of tech veterans on the importance of recruiting the right people and how being small can be an advantage, writes Dick O'Brien.

18th December, 2011
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Dr Frank O'Donnell, head of PA Consulting, Dylan Collins, founder of Demonware and Jolt, and Ronan Harris, director of online sales, Google. Photo: Colm Mahady

Start-ups need to be agile in their approach to marketing themselves to potential clients and avoid several common pitfalls in attempting to expand, according to serial entrepreneurs.

Companies participating in the current Enterprise Ireland backed Propel programme last week heard from a panel of technology industry veterans who said that attempting to expand too quickly can often cause a company's failure in the long term.

Speaking at the Propel Master Class, held at Google's Dublin...

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