For too long, the likes of banks and supermarkets have been fooling us into submission while emptying our pockets. It's time to fight back, writes Jennifer O'Connell.
Imagine yourself at the meat counter of your local supermarket, where you're eyeing up two packs of minced beef. One is 33 per cent off; the other is 33 per cent extra free. Which one do you go for? (Bear with me: I promise this is not yet another article about Google interview questions.)
As I'm mathematically semi-literate and I like getting stuff for free, I'll opt for the 33 per cent extra free. But, as you'll...
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