Thursday October 29, 2020

Off Message

BAI guidelines for food advertising to children put butter and cheese in the exclusion zone, but is a white bread and baked bean sandwich the healthy option, asks Jennifer O'Connell.

7th April, 2012
2
'If the BAI really regards cheese, margarine and butter as nutritional exclusion zones, it must know something the government doesn't'.

I found myself alone in a supermarket recently with a four year-old and a five-year-old. (Before you ask, they were on a two-for-one special.)

In the fruit and veg aisle, they were unusually mute - helpful, even - and I wondered why I don't bring them more often. But once we were among the branded products, I remembered.

"Buy that one, Mummy," the four-year-old hollered. "It removes the toughest stains at cold temperatures!"

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