Thursday October 29, 2020

Off Message

BAI guidelines for food advertising to children put butter and cheese in the exclusion zone, but is a white bread and baked bean sandwich the healthy option, asks Jennifer O'Connell.

7th April, 2012
'If the BAI really regards cheese, margarine and butter as nutritional exclusion zones, it must know something the government doesn't'.

I found myself alone in a supermarket recently with a four year-old and a five-year-old. (Before you ask, they were on a two-for-one special.)

In the fruit and veg aisle, they were unusually mute - helpful, even - and I wondered why I don't bring them more often. But once we were among the branded products, I remembered.

"Buy that one, Mummy," the four-year-old hollered. "It removes the toughest stains at cold temperatures!"

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