Off Message

For too long, the likes of banks and supermarkets have been fooling us into submission while emptying our pockets. It's time to fight back, writes Jennifer O'Connell.

14th July, 2012
Off Message
'We are not so much customers as mere instruments for the enrichment of our banks' shareholders.'

Imagine yourself at the meat counter of your local supermarket, where you're eyeing up two packs of minced beef. One is 33 per cent off; the other is 33 per cent extra free. Which one do you go for? (Bear with me: I promise this is not yet another article about Google interview questions.)

As I'm mathematically semi-literate and I like getting stuff for free, I'll opt for the 33 per cent extra free. But, as you'll...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago