Sunday February 23, 2020

Off Message

Irish advertising professionals are pursuing a lazy, unimaginative approach to selling everything from crisps to cures for gum infections

11th June, 2011

I’ll say this for much modern advertising: it doesn’t discriminate. It makes idiots of us all.

Yes, it turns women into over-sharing, unthreatening twits, desperately trying to navigate a terrifying world of bowel problems, unfluffy laundry and stubbly bikini lines.

But that’s all right, because it makes men look stupid too, transforming them into gurning fools who struggle to complete the most unchallenging of household tasks, believe deodorant makes them sexually...

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