Sunday November 29, 2020

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Abercrombie & Fitch is telling our children that being cool is dictated by what size you are. Still want to fork out for its hoodies, asks Catherine O'Mahony.

25th May, 2013
'Kids agonise enough about body image; they don't need US firms heaping more pressure on them, and making ridiculous money doing so.'

Abercrombie & Fitch and Hollister are starting to grate on my nerves. I am getting bored of seeing Irish kids dressed like identikit American students in their A&F hoodies and their teeny Hollister sweatpants.

I find it dull - and distinctly recession *unfriendly* - to hear that the acme of experience to the average Irish teen is a trip to Dundrum Town Centre to look at T-shirts that cost €30 a go. How...

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