Odlums to reappear on Irish screens after 15-year absence

For the first time in more than 15 years, Odlums flour and porridge will today be appearing on Irish TV screens.

8th October, 2011

For the first time in more than 15 years, Odlums flour and porridge will today be appearing on Irish TV screens.

In a brand new ad campaign, the household name aims to heighten consumer awareness and position itself in a contemporary way.

‘‘The campaign will centre on baking with children, which is a big ritual for a lot of families,” said Stephen Quinn, creative director of Atomic, the Irish agency responsible for the campaign design....

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