Ocean Race works as live lab

Helly-Hansen designers hitched a ride on two Volvo Ocean Race yachts to develop clothing in challenging live-action sea tests, writes Markham Nolan

6th June, 2009

When the Volvo Ocean Race fleet left Galway yesterday, it marked the end of a unique 18-month exercise in clothing product research and branding, Two crews headed out of Galway Bay bound for Sweden on board Ericsson-branded boats, clothed head-to-toe in technical sailing gear from Helly Hansen. Much of that gear had evolved considerably since the crews started training 18 months ago in Lanzarote.

Also leaving Galway for Sweden - flying rather than sailing - were...

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