O2 campaign is most recalled

Last August’s O2 In The Park outdoor campaign was the most recalled campaign of 2005, according to a survey by Poster Management.

15th April, 2006

Last August’s O2 In The Park outdoor campaign was the most recalled campaign of 2005, according to a survey by Poster Management.

The bus and six-sheet poster campaign, created by Cawley Nea TBWA, generated an all-adult recall of 81 per cent. The average all-adult recall for the year was 51 per cent. A 7-Up Free campaign scored the best recall among males (84 per cent), while ads for Cadbury’s Creme Egg also scored 84...

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